It’s difficult to describe my feelings when I observed so many women in Pakistan living without clean drinking water, without protection when menstruating and without privacy when needing to defecate. I am describing my first trip to Pakistan – I was with a small team of people determined to film a short documentary regarding what was happening to the masses in the aftermath of the floods in 2010. We visited a number of small camps in the northern areas of Pakistan. No clean water, little food, no toilets, no education, however small tidy tents and lots of smiling children everywhere. I asked one woman – what do you use when you are menstruating? She replied – I use the ash from the fire to dab myself – the very same area where she cooked their meagre meals. My thoughts were running – how can humans live in such a way but I was to learn that floods or no floods, millions of village women and children in Pakistan were living like this in 2010 and indeed right now – as I am writing this, nothing much has changed at all! What if it were me living in the village and under such conditions? The ground I was standing on started to feel shaky. My world was changing and it was extremely confronting. Once awakened to something much larger than myself, I could not run and hide but only to stand in the chaos, the extreme ignorance and suffering of mankind. Today, I no longer allow myself to become attached to what I perceive as suffering. Detachment has come at a cost however the journey into myself has been worth it. Entrepreneurial management is key to delivering services and saving lives especially in remote areas – for example, in Tharparkar, Sindh. There needs to be a courageous, new and bold approach IF people are serious about offering sustainable projects where dignified living is at stake. Because let’s face it, everyone has a mobile phone so why can’t we get clean water and decent hygiene facilities to the women and girls? So, let’s ask the question: why are the village women of Pakistan living in such conditions?